Broadband Evolved

Local Search for SMBs: It’s About Being There and Being Found (Less About SEO)

For consumers, local search is about finding things we want (need) that are tangible and near by.  It’s not about finding sites spread across the vast open web that have the best SEO, the most inbound links, and the highest google page rank.
Local search is impatient.  It’s directional in nature.  It’s not exploratory.  It’s more [...]

In Real Life Game of Survivor: Google Has Immunity and Newspapers are Voted Off

I am a big fan of using simple analogies to explain things that are otherwise complicated.

Therefore, with regard to Google’s announcement that it is eliminating newspaper ads from it’s popular ad words product, i’d like you to imagine the following …

Local Search for SMBs: Sign of the Times

Two interesting stories surfaced today in the world of local search and small business marketing.