Broadband Evolved

Local Search for SMBs: It’s About Being There and Being Found (Less About SEO)

For consumers, local search is about finding things we want (need) that are tangible and near by.  It’s not about finding sites spread across the vast open web that have the best SEO, the most inbound links, and the highest google page rank.
Local search is impatient.  It’s directional in nature.  It’s not exploratory.  It’s more [...]

In Real Life Game of Survivor: Google Has Immunity and Newspapers are Voted Off

I am a big fan of using simple analogies to explain things that are otherwise complicated.

Therefore, with regard to Google’s announcement that it is eliminating newspaper ads from it’s popular ad words product, i’d like you to imagine the following …

Local Search for SMBs: Sign of the Times

Two interesting stories surfaced today in the world of local search and small business marketing.

Why Local Search is Like Raking Leaves

There is a subtle, but significant, difference between SEO for bigger businesses and Local-SEO for smaller businesses. In an attempt to explain the differences, I’ve come up with an analogy that I hope most people can relate to.

Why Broadband Providers Should Take A Lesson from Verizon Wireless

The value of business broadband will be determined by the number of inbound leads that it generates. Therefore, traditional telcos and broadband providers should pay very close attention to Verizon’s search deal with Microsoft.