Local Search for SMBs: It’s About Being There and Being Found (Less About SEO)
For consumers, local search is about finding things we want (need) that are tangible and near by. It’s not about finding sites spread across the vast open web that have the best SEO, the most inbound links, and the highest google page rank.
Local search is impatient. It’s directional in nature. It’s not exploratory. It’s more [...]
Outbound Advertising is Dying: The Future is Inbound
Two of my favorite videos highlight the gradual demise of outbound advertising/marketing and emphasize the importance of participating thoughtfully in the conversational web as a mechanism for attracting prospects through inbound channels.
Value Added Internet Connections: The Name of the Game is Inbound Leads
The #1 challenge facing SMBs is getting new customers.
Therefore, any product or service delivered to the SMB mass market would be greatly enhanced if it were capable of helping business owners get online and generate inbound sales leads.
The statement is especially true as it relates to the dumb pipes sold by telcos and cablecos — and yet they continue to battle each other in an effort to sell commodity connectivity services.
Don’t get me [...]
Why Local Search is Like Raking Leaves
There is a subtle, but significant, difference between SEO for bigger businesses and Local-SEO for smaller businesses. In an attempt to explain the differences, I’ve come up with an analogy that I hope most people can relate to.
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