Broadband Evolved

Local Search for SMBs: It’s About Being There and Being Found (Less About SEO)

For consumers, local search is about finding things we want (need) that are tangible and near by.  It’s not about finding sites spread across the vast open web that have the best SEO, the most inbound links, and the highest google page rank.
Local search is impatient.  It’s directional in nature.  It’s not exploratory.  It’s more [...]