Broadband Evolved

The Simple Reason Why Newspapers Are Dying

Alot of folks these days seems to be talking about the inevitable death of newspapers.
It’s a big and complicated subject — and it’s refreshing to come across someone like Steve Baldwin offering perspective that is both insightful and simple.
To understand why newspapers are dying it’s important to highlight some fundamental issues about the information economy:

Today’s [...]

Why Amazon Bought Zappos and Why it Matters to SMBs

The reason Amazon loves Zappos is because Zappos, unlike any company in the world, obsesses over customers — and Jeff Bezos knows that obsessing over customers is the key to long term success.  Just watch this video and see for yourself.

So what should small business owners take away from the Amazon and Zappos deal?
By obsessing [...]

Why It’s Important to Keep Your Cool on Twitter

Thanks to Chris Brogan for highlighting this post by Doug Meacham in which he reports on a “rather tense” Twitter exchange between Doug and Best Buy CMO Barry Judge.
It’s a interesting read.  I’ll let you form your own opinion about who is right/wrong in the conversation.
More importantly, this is yet another example of how Twitter [...]

250 Million Reasons Why Your Small Business Should Talk to Facebook

As highlighted by my colleague Alex Hawkinson, Facebook announced yesterday that it signed up its 250 millionth user.
So what does this mean for small business owners?
It means that, more than ever, you need simple online marketing tools to help you get found not only in Google, Yahoo, and Microsoft search engines — but also on [...]

An Easy Way for SMBs to Embrace Social Media

CloudProfile is one of the easiest ways for SMBs to embrace social media and become better online marketers.
Watch these two videos to see for yourself.
Video #1 shows how easy it is to “connect” a CloudProfile site with Facebook and Twitter.

Video #2 shows the benefit of “connecting” your CloudProfile into Facebook and Twitter.  Essentially you can [...]

Get Paid to Help SMBs Become Better Online Marketers

Warning:  This post is a totally gratuitous commercial for CloudProfile. That said, i think you should read it, especially if you’re interested in getting paid great money to help SMBs become better online marketers.
Different from traditional web sites and search marketing services, CloudProfile is a remarkably simple and inexpensive service that enables SMBs to talk [...]

Why SMBs Should Embrace the Social Web to Get More Customers

I am firm believer that commerce between people starts and ends with a simple conversation — and I believe that the web is increasingly the place where most of these conversations are happening.
Want some proof?  Check out this survey research released yesterday by Razorfish showing just how often modern consumers share product reviews via the [...]

What do President Obama and SMBLive Have in Common?

Question:  What do President Obama and SMBLive Have in Common?
Answer:  Both are committed to helping SMBs survive this difficult economy.
Just this afternoon The Washington Post reported that President Obama is considering plans to make a portion of the $700 billion in Federal bailout funds directly available to small businesses.  I’ve not had a chance to [...]

Five Reasons Why Now Is a Great Time to Start a Business

Are you thinking about starting a new business in the current recession?
If  so, then prepare yourself for the strange looks that you’ll undoubtedly get from friends, family, and colleagues.
You see most people are inherently conservative and have a traditional view of the world.  Most folks are followers by nature –  not leaders.  They have a [...]

Roto-Rooter Not Only Fixes Clogs: They Blog As Well

I believe that conversation is commerce, and all commerce is powered by conversation.
I was totally convinced of this several years ago after finishing the The Clue Train Manifesto for the first time.
I am even more convinced today after reading this post by Chris Baggott highlighting how Roto-Rooter is successfully leveraging a corporate blogging strategy to [...]