Five Reasons Why Now Is a Great Time to Start a Business
Are you thinking about starting a new business in the current recession?
If so, then prepare yourself for the strange looks that you’ll undoubtedly get from friends, family, and colleagues.
You see most people are inherently conservative and have a traditional view of the world. Most folks are followers by nature – not leaders. They have a [...]
The Future of the Yellow Pages: Wanna See it?
Yellow pages publishers from around the world continue to struggle. Whether it’s Idearc, YPG, RHD, or Yell — it’s a familiar refrain consisting of bad news, good news, bad news.
Bad news = overall revenues are trending down due to declines in the print yellow pages (PYP)
Good news = online revenues are trending up due to [...]
Net Neutrality: The Biggest Elephant in the History of the Internet
The issue of network neutrality is the biggest elephant in the history of the Internet.
While it’s relatively quiet now – it’s going to get very noisy soon.
This post, for example, highlights a recent scuffle between the FCC and Comcast dueto inconsistent VoIPquality on the Comcast network. Specifically, the FCC wants to know why the company says some VoIP [...]
Outbound Advertising is Dying: The Future is Inbound
Two of my favorite videos highlight the gradual demise of outbound advertising/marketing and emphasize the importance of participating thoughtfully in the conversational web as a mechanism for attracting prospects through inbound channels.
Local Search for SMBs: Sign of the Times
Two interesting stories surfaced today in the world of local search and small business marketing.
Why Local Search is Like Raking Leaves
There is a subtle, but significant, difference between SEO for bigger businesses and Local-SEO for smaller businesses. In an attempt to explain the differences, I’ve come up with an analogy that I hope most people can relate to.
Why Broadband Providers Should Take A Lesson from Verizon Wireless
The value of business broadband will be determined by the number of inbound leads that it generates. Therefore, traditional telcos and broadband providers should pay very close attention to Verizon’s search deal with Microsoft.
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