Duck Duck Google: Why The Game is Rigged
Have you heard the news?
Duck Duck Google is a new game being played that could impact millions of business owners and online marketers around the world. The game is a great enhancement to Google Maps and looks like fun for consumers searching for information about specific geographies. It also looks like fun for local small [...]
How Google’s Guessing Game Is Hurting Online Directories
Imagine if you were Google. Hundreds of millions of people come to you everyday and ask you questions. A large percentage of the questions are generic and vague. What are you supposed to do if you don’t really know what the person is looking for?
In Google’s case they are increasingly making assumptions and guessing the [...]
The Future of the Yellow Pages: Wanna See it?
Yellow pages publishers from around the world continue to struggle. Whether it’s Idearc, YPG, RHD, or Yell — it’s a familiar refrain consisting of bad news, good news, bad news.
Bad news = overall revenues are trending down due to declines in the print yellow pages (PYP)
Good news = online revenues are trending up due to [...]
In Real Life Game of Survivor: Google Has Immunity and Newspapers are Voted Off
I am a big fan of using simple analogies to explain things that are otherwise complicated.
Therefore, with regard to Google’s announcement that it is eliminating newspaper ads from it’s popular ad words product, i’d like you to imagine the following …
Local Search for SMBs: Sign of the Times
Two interesting stories surfaced today in the world of local search and small business marketing.
Online Video Threatens Net Nuetrality: Google Pushes for Preferred Access
He Said, She Said: How to Make Money Through Consumer Reviews
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