Why It’s Important to Keep Your Cool on Twitter
Thanks to Chris Brogan for highlighting this post by Doug Meacham in which he reports on a “rather tense” Twitter exchange between Doug and Best Buy CMO Barry Judge.
It’s a interesting read. I’ll let you form your own opinion about who is right/wrong in the conversation.
More importantly, this is yet another example of how Twitter [...]
250 Million Reasons Why Your Small Business Should Talk to Facebook
As highlighted by my colleague Alex Hawkinson, Facebook announced yesterday that it signed up its 250 millionth user.
So what does this mean for small business owners?
It means that, more than ever, you need simple online marketing tools to help you get found not only in Google, Yahoo, and Microsoft search engines — but also on [...]
An Easy Way for SMBs to Embrace Social Media
CloudProfile is one of the easiest ways for SMBs to embrace social media and become better online marketers.
Watch these two videos to see for yourself.
Video #1 shows how easy it is to “connect” a CloudProfile site with Facebook and Twitter.
Video #2 shows the benefit of “connecting” your CloudProfile into Facebook and Twitter. Essentially you can [...]
Get Paid to Help SMBs Become Better Online Marketers
Warning: This post is a totally gratuitous commercial for CloudProfile. That said, i think you should read it, especially if you’re interested in getting paid great money to help SMBs become better online marketers.
Different from traditional web sites and search marketing services, CloudProfile is a remarkably simple and inexpensive service that enables SMBs to talk [...]
Why SMBs Should Embrace the Social Web to Get More Customers
I am firm believer that commerce between people starts and ends with a simple conversation — and I believe that the web is increasingly the place where most of these conversations are happening.
Want some proof? Check out this survey research released yesterday by Razorfish showing just how often modern consumers share product reviews via the [...]
What do President Obama and SMBLive Have in Common?
Question: What do President Obama and SMBLive Have in Common?
Answer: Both are committed to helping SMBs survive this difficult economy.
Just this afternoon The Washington Post reported that President Obama is considering plans to make a portion of the $700 billion in Federal bailout funds directly available to small businesses. I’ve not had a chance to [...]
Roto-Rooter Not Only Fixes Clogs: They Blog As Well
I believe that conversation is commerce, and all commerce is powered by conversation.
I was totally convinced of this several years ago after finishing the The Clue Train Manifesto for the first time.
I am even more convinced today after reading this post by Chris Baggott highlighting how Roto-Rooter is successfully leveraging a corporate blogging strategy to [...]
Advertising in the Yellow Pages: Should SMBs Fish or Cut Bait?
For more than 100 years small business owners have been paying for placement inside of yellow pages directories and getting rewarded with lots of new customers. It was a great ride while it lasted, but unfortunately for yellow pages publishers the game is slowly coming to end.
Seriously, think about it for a moment. When was [...]
Click Fraud at Facebook: The Silence is Deafening
TechCrunch reported yesterday how Facebook is enraging small business advertisers due to massive click fraud.
It turns out that SMBs have been complaining for weeks — and although Facebook has invited angry customers to submit their logs for formal review — the company has been surprisingly slow to genuinely engage the issue. Just this morning Brandon [...]
Online Marketing for SMBs: A Total Crock-of-Clicks!
Borrell Associates released a deeply insightful report this past week entitled: The Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model. The paper was under written by Clickable and can be downloaded for free from their site.
In summary, the report finds that up to 90% of SMBs who invest in [...]
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