The reason Amazon loves Zappos is because Zappos, unlike any company in the world, obsesses over customers — and Jeff Bezos knows that obsessing over customers is the key to long term success. Just watch this video and see for yourself.
So what should small business owners take away from the Amazon and Zappos deal?
By obsessing over your customers as much as Zappos does — both off-line and on-line — good things will happen.
As my colleague Alex Hawkinson wrote today, “extraordinary customer service brings out the advocacy in your best customers who will recommend you to others. Poor customer service makes customers become ex-customers. In each case, they talk about it and the Internet amplifies their voice.”
If you’re like most SMBs than you’re probably already obsessed about what you’re customers say and think about you. In an effort to take your obsession to the next level — you should really take a look at CloudProfile. It’s a simple-to-use online marketing tool designed for SMBs who are obsessed about what their customers say and think and who are passionate about delivering amazing service at every turn in the road.
Not everyone can be the next Zappos — but unless you’re passionate and obsessed about customers — you don’t even stand a chance.
So what are you waiting for? Get passionate. Get CloudProfile.
