Check out Peter Krasilovsky’s blog post today about SMBLive’s Cloud Profile platform.
Peter highlights a simple fact:
It’s proven difficult thus far to entice large numbers of SMBs to regularly contribute rich content to the web and actively engage in online conversations.
Traditional web sites fail because they’re expensive and cumbersome to mange and they’re not socially optimized for purposes of engaging prospects in online conversations.
Online Yellow Pages fail because they’re constrained by traditional directory-centric business models.
CloudProfile, however, will succeed because it helps SMBs get online, get found, engage the social web, and sell stuff.
Take a look for yourself. SMBLive has a great new product that leverages email and SMS to redefine the authoring paradigm — and presents conversational data inside of an intuitive merchant engagement stream with simple calls-to-action whereby SMBs can engage discussions as appropriate.
In summary, SMBs require simple-to-use tools and platforms that are open, extensible, and conversational so they can connect, socialize, and engage with prospects and customers wherever they might be.
That’s exactly what we’vebuilt with CloudProfile, and we’re excited about the future — especially as the market begins to understand the huge difference between “being on the web” and “being of the web”.
