Comments on: Advertising in the Yellow Pages: Should SMBs Fish or Cut Bait? http://www.broadbandevolved.com/my_weblog/2009/06/advertising-in-the-yellow-pages-should-smbs-fish-or-cut-bait.html Inbound Broadband is the future of SMB marketing. Here’s why. Wed, 14 Oct 2009 13:27:10 -0400 http://wordpress.org/?v=2.8.3 hourly 1 By: Beverly Kington http://www.broadbandevolved.com/my_weblog/2009/06/advertising-in-the-yellow-pages-should-smbs-fish-or-cut-bait.html/comment-page-1#comment-290 Beverly Kington Fri, 21 Aug 2009 01:14:59 +0000 http://www.broadbandevolved.com/my_weblog/?p=721#comment-290 Thanks to all of you for taking the time to discuss this topic. Tonight, I've forwarded it on to a group of small business owners like myself via LinkedIn. My question to them - are they going to advertise in their print yellow pages directories when it is time to renew. Thanks! Thanks to all of you for taking the time to discuss this topic. Tonight, I’ve forwarded it on to a group of small business owners like myself via LinkedIn.

My question to them – are they going to advertise in their print yellow pages directories when it is time to renew.

Thanks!

]]> By: Andrew Shane http://www.broadbandevolved.com/my_weblog/2009/06/advertising-in-the-yellow-pages-should-smbs-fish-or-cut-bait.html/comment-page-1#comment-232 Andrew Shane Tue, 30 Jun 2009 14:19:26 +0000 http://www.broadbandevolved.com/my_weblog/?p=721#comment-232 Matt - Another great post; as an employee of Idearc Media I could not agree any more with what you say. Your tips for SMBs are dead on and we are asking our media consultants (salespeople) to work with SMBs in developing the right media mix to attract new business. Too often, the industry was forcing a square peg into a round hole - - no more. SMBs need a consultant who will provide the qualified leads - - whether it is the traditional yellow pages, online, through direct mail and/or new thinking. Two new programs we've introduced to SMBs are anything but traditional. Our SuperGuarantee (www.superpages.com) is available in print, on www.superpages.com and in our direct mail products. The guarantee says we will stand behind the work of our service-provider clients (auto mechanics, contractors, dog groomers, painters, plumbers, etc.). Consumers register for free and if their is a problem we will work with the consumer to make it right or give them up to $500 back. One of the many great aspects of this from a SMP perspective is that eyeballs will be looking and using our products - even those categories not part of the program. That said, and this goes back to what you said, if you are a business whose category isn't seeing much traffic with the print product, maybe you should look into our other products (a great thing about Idearc is that we are not a one trick pony - - we are going to build your business the best way. Maybe, print, maybe online, maybe direct.). Our second program is the SuperTradeExchange (www.supertradeexchange.com) which gives SMBs access to barter with our network of clients across the country. A great way to move product and gain exposure and new business in these tough economic times. Matt, than you for the opportunity to post, Andy Shane Matt -

Another great post; as an employee of Idearc Media I could not agree any more with what you say. Your tips for SMBs are dead on and we are asking our media consultants (salespeople) to work with SMBs in developing the right media mix to attract new business. Too often, the industry was forcing a square peg into a round hole – - no more.

SMBs need a consultant who will provide the qualified leads – - whether it is the traditional yellow pages, online, through direct mail and/or new thinking.

Two new programs we’ve introduced to SMBs are anything but traditional. Our SuperGuarantee (www.superpages.com) is available in print, on http://www.superpages.com and in our direct mail products. The guarantee says we will stand behind the work of our service-provider clients (auto mechanics, contractors, dog groomers, painters, plumbers, etc.). Consumers register for free and if their is a problem we will work with the consumer to make it right or give them up to $500 back.

One of the many great aspects of this from a SMP perspective is that eyeballs will be looking and using our products – even those categories not part of the program. That said, and this goes back to what you said, if you are a business whose category isn’t seeing much traffic with the print product, maybe you should look into our other products (a great thing about Idearc is that we are not a one trick pony – - we are going to build your business the best way. Maybe, print, maybe online, maybe direct.).

Our second program is the SuperTradeExchange (www.supertradeexchange.com) which gives SMBs access to barter with our network of clients across the country. A great way to move product and gain exposure and new business in these tough economic times.

Matt, than you for the opportunity to post,
Andy Shane

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