http://www.broadbandevolved.com/my_weblog/2009/05/future-of-yellow-pages.html Inbound Broadband is the future of SMB marketing. Here’s why. Wed, 14 Oct 2009 13:27:10 -0400 http://wordpress.org/?v=2.8.3 hourly 1 http://www.broadbandevolved.com/my_weblog/2009/05/future-of-yellow-pages.html/comment-page-1#comment-326 cookie Wed, 14 Oct 2009 13:27:10 +0000 http://www.broadbandevolved.com/my_weblog/?p=639#comment-326 Sorry for the late post here, but I just found this on the web, Matt. I work for a YP publisher and I could not agree with you more. Trading analog dollars for digital dimes is exactly what's happening. The plot thickens though when the print YP publishers are now alleged SEM experts and sell packages on Google and Yahoo. When you lose $5000 on an account in the print phone book, the company looses the entire $5000. When they try to make it up by selling $5000 in SEM, the only money they really earn is the amount they charge for the campaign management fee because the bulk of the click cost goes to the search engine itself. Not to mention that in most smaller markets, it's easy for a business to cancel $5000 in print YP ads but hard to get $5000 worth of business on the search engines, unless you're in a medium to large sized market. So the digital dime that the YP publishers are using to offset the analog dollar, isn't even a dime in terms of real monies earned by the print YP company. This makes no "cents" to me! Sorry for the late post here, but I just found this on the web, Matt. I work for a YP publisher and I could not agree with you more. Trading analog dollars for digital dimes is exactly what’s happening. The plot thickens though when the print YP publishers are now alleged SEM experts and sell packages on Google and Yahoo. When you lose $5000 on an account in the print phone book, the company looses the entire $5000. When they try to make it up by selling $5000 in SEM, the only money they really earn is the amount they charge for the campaign management fee because the bulk of the click cost goes to the search engine itself. Not to mention that in most smaller markets, it’s easy for a business to cancel $5000 in print YP ads but hard to get $5000 worth of business on the search engines, unless you’re in a medium to large sized market. So the digital dime that the YP publishers are using to offset the analog dollar, isn’t even a dime in terms of real monies earned by the print YP company. This makes no “cents” to me!

]]> http://www.broadbandevolved.com/my_weblog/2009/05/future-of-yellow-pages.html/comment-page-1#comment-324 Patrick Stähler Fri, 09 Oct 2009 15:27:27 +0000 http://www.broadbandevolved.com/my_weblog/?p=639#comment-324 Hoi matt, liked your summary, that there is potential for a next generation lead gen platform. Do you have any ideas how it will look? Thanks in advance. Hoi matt, liked your summary, that there is potential for a next generation lead gen platform. Do you have any ideas how it will look? Thanks in advance.

]]> http://www.broadbandevolved.com/my_weblog/2009/05/future-of-yellow-pages.html/comment-page-1#comment-236 matt Mon, 06 Jul 2009 02:18:48 +0000 http://www.broadbandevolved.com/my_weblog/?p=639#comment-236 Happy to chat. Feel free to drop me a line at matt.howard@smblive.com Happy to chat. Feel free to drop me a line at matt.howard@smblive.com

]]> http://www.broadbandevolved.com/my_weblog/2009/05/future-of-yellow-pages.html/comment-page-1#comment-235 john Mon, 06 Jul 2009 01:43:47 +0000 http://www.broadbandevolved.com/my_weblog/?p=639#comment-235 I sell print yellow pages as well as a host of digital (seo, sem) products. It seems that every month we are meeting about a new product that has been half baked just to get in our hands to see what will stick. I would love to hear your thoughts on what is in store for the traditional print book. I sell print yellow pages as well as a host of digital (seo, sem) products. It seems that every month we are meeting about a new product that has been half baked just to get in our hands to see what will stick. I would love to hear your thoughts on what is in store for the traditional print book.

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