UGC, Social Media, Advertising and Roller Skating Cockatoos Playing Basketball

March 6, 2009 by: matt

I went to the gym early this morning and saw a hilarious TV commercial on ESPN. It’s one of their standard spoof spots where the hosts role play a skit. In this brilliant spot the Sports Center cast is taking a shot at American Idol by working “extra hard” to incorporate live text voting, social media and uger generated content (UGC) into their broadcast. They do this because, you know, UGC and social media are the latest and hottest trends in all things media. The only thing they did not mention is Twitter, which bummed me out.

Unfortunately i could only find a partial clip. I think it’s both hilarious and telling.

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Filed under: Inbound Broadband

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