Comments on: The Death of Outbound Advertising http://www.broadbandevolved.com/my_weblog/2009/03/the-death-of-outbound-advertising.html Inbound Broadband is the future of SMB marketing. Here’s why. Wed, 14 Oct 2009 13:27:10 -0400 http://wordpress.org/?v=2.8.3 hourly 1 By: Dale Shaw http://www.broadbandevolved.com/my_weblog/2009/03/the-death-of-outbound-advertising.html/comment-page-1#comment-146 Dale Shaw Wed, 25 Mar 2009 21:02:38 +0000 http://www.broadbandevolved.com/my_weblog/?p=565#comment-146 I agree with the points you make and this re-inforces the argument that billboards, retail and transit advertising are the most effective mass marketing medium we will have available as time goes on. Try as you might you just can't switch off a billboard. Direct mail and targeted email with not go away and will only increase in relevance as TV and radio etc become less relevant. Dale Shaw Auckland, New Zealand I agree with the points you make and this re-inforces the argument that billboards, retail and transit advertising are the most effective mass marketing medium we will have available as time goes on. Try as you might you just can’t switch off a billboard.

Direct mail and targeted email with not go away and will only increase in relevance as TV and radio etc become less relevant.

Dale Shaw
Auckland, New Zealand

]]> By: Michael Caughill http://www.broadbandevolved.com/my_weblog/2009/03/the-death-of-outbound-advertising.html/comment-page-1#comment-145 Michael Caughill Wed, 25 Mar 2009 20:46:49 +0000 http://www.broadbandevolved.com/my_weblog/?p=565#comment-145 Consumers DO need advertising. They need it so that their employers can continue selling their goods and services and thus continue to employee said consumer. Advertising is not going away. Partially what it will do is return to earlier less escapable forms: direct mail, outdoor boards, and radio. Consumers DO need advertising.

They need it so that their employers can continue selling their goods and services and thus continue to employee said consumer.

Advertising is not going away. Partially what it will do is return to earlier less escapable forms: direct mail, outdoor boards, and radio.

]]> By: matt http://www.broadbandevolved.com/my_weblog/2009/03/the-death-of-outbound-advertising.html/comment-page-1#comment-144 matt Wed, 25 Mar 2009 19:06:22 +0000 http://www.broadbandevolved.com/my_weblog/?p=565#comment-144 Employ viral and transparent messaging frameworks: create compelling and interesting content, aggressively promote it on your blog, in twitter, in youtube, and everywhere. Make it easy for others to share themselves with friends and family via social networks of their choice. Develop freemium based products: create innovative products where the variable cost of goods sold (cogs) is near zero. Then employ a freemium dsitribution model whereby you give away 90% of your product for the opportunity to monetize 10%. Employ viral and transparent messaging frameworks: create compelling and interesting content, aggressively promote it on your blog, in twitter, in youtube, and everywhere. Make it easy for others to share themselves with friends and family via social networks of their choice.

Develop freemium based products: create innovative products where the variable cost of goods sold (cogs) is near zero. Then employ a freemium dsitribution model whereby you give away 90% of your product for the opportunity to monetize 10%.

]]> By: SooRAJ http://www.broadbandevolved.com/my_weblog/2009/03/the-death-of-outbound-advertising.html/comment-page-1#comment-143 SooRAJ Wed, 25 Mar 2009 18:11:12 +0000 http://www.broadbandevolved.com/my_weblog/?p=565#comment-143 And, how would you propose, that can be done? And, how would you propose, that can be done?

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