Below you will find two of my favorite videos.
Both highlight the gradual demise of outbound advertising/marketing and emphasize the importance of participating thoughtfully in the conversational web as a mechanism for attracting prospects through inbound channels.
The first video is from Scholz & Friends.
Scholz & Friends from BUBBLECLOT on Vimeo.
The second video (my true favorite) is from the clever folks at HubSpot.
Inbound Marketing/You Ought To Know from Oscar Rylin on Vimeo.
Now, more than ever, markets are conversations. Consumers are increasingly in control. They decide which marketing messages they will consume. Everything else they ignore.
As a result, one way monologues (adverts) are less effective. Two way dialogues (conversations) are the future of marketing.
Are you ready?
The branding video was brilliant!
It doesn’t provide an exact solution, but it *does* identify the problem and inspires you to figure out the answers for you and for your company.
Kenneth Udut
NeighborHelp Referrals’ Affordable Trapping (239-465-9291)
Webmaster of http://free.naplesplus.us – Naples, FL USA
The videos are great! They speak the message for inbound loud and clear. Businesses need to get creative.