http://www.broadbandevolved.com/my_weblog/2008/07/decline-of-the-yellow-pages-a-sharp-double-edge-sword.html Inbound Broadband is the future of SMB marketing. Here’s why. Wed, 14 Oct 2009 13:27:10 -0400 http://wordpress.org/?v=2.8.3 hourly 1 http://www.broadbandevolved.com/my_weblog/2008/07/decline-of-the-yellow-pages-a-sharp-double-edge-sword.html/comment-page-1#comment-44 Mike Townsend Thu, 08 Jan 2009 10:57:26 +0000 http://testblog.smblive.com/my_weblog/2008/07/decline-of-the-yellow-pages-a-sharp-double-edge-sword.html#comment-44 Also worth a mention that AAA plumbers was fine until 2007 when the Yellow Pages listed entries alphabetically. Since late 2007 calling your firm AAA Plumbing Services or 111222333 Electronics etc will not do you any good at all - they have randomized all entries - period!. Its now pot luck and your annual spend will not count for a jot in trying to convince them to hedge you up towards the front either. Also worth a mention that AAA plumbers was fine until 2007 when the Yellow Pages listed entries alphabetically. Since late 2007 calling your firm AAA Plumbing Services or 111222333 Electronics etc will not do you any good at all – they have randomized all entries – period!. Its now pot luck and your annual spend will not count for a jot in trying to convince them to hedge you up towards the front either.

]]> http://www.broadbandevolved.com/my_weblog/2008/07/decline-of-the-yellow-pages-a-sharp-double-edge-sword.html/comment-page-1#comment-45 Harry Engel Thu, 31 Jul 2008 10:37:24 +0000 http://testblog.smblive.com/my_weblog/2008/07/decline-of-the-yellow-pages-a-sharp-double-edge-sword.html#comment-45 Thanks for your kind comments. You provoke me to validate the theory that the users are older. I'll have someone listen to the calls, and track down the demographics. Also... We have found in research that the yellow page/internet shift is very much market dependent (See rule #1). Interestingly, the areas with thick phone books are trending towards internet. Thanks for your kind comments. You provoke me to validate the theory that the users are older. I’ll have someone listen to the calls, and track down the demographics. Also… We have found in research that the yellow page/internet shift is very much market dependent (See rule #1). Interestingly, the areas with thick phone books are trending towards internet.

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